Hello! My name is Immi, I'm a 25 year-old (copy)writer from Kalken. That's in Belgium: the tiny country the world's biggest fashion designers can't wait to get out of. I started this blog in 2009 because I couldn't keep all these thoughts on menswear to myself. I've tried, you know, but I would just end up blurting out "Aren't you DYING over next season's Christopher Shannon sweatshirts?!" to the nearest passer-by. One day I might work for a London fash mag, even if I have to swim across the Channel to get there. I'll probably just take the Eurostar, though.
Thanks for stopping by!

This is me in a Dries Van Noten top
This is me meeting Dries Van Noten a week after buying said top. The magic of fashion, people.

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