April 05, 2012


World renowned Belgian fashion designer Bruno Pieters has recently launched his new company, Honest by. This fashion brand focuses on total financial and production-related transparency. With the highest regard for animal, human and ecological well-being, Pieters has crafted a new standard in conscious fashion. As I am currently working on a literature study on corporate social responsabiliity, Honest by's newest collaboration with designer Calla Haynes is of the highest interest to me. The collection features the most beautiful print on organic twill, I just had to share it with you. One of the faces of the collaboration is the lovely Ms Natalie Joos, who is one of the world's most respected casting agents, and - of course - a source of Belgian fashion pride. What do you guys think about this honest concept? 

All images copyright of Bruno Pieters and Honest by.

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