I dare you to say it out loud.
If my name was Yigal Azrouël, I'd be all Destiny's Child on everyone's ass, begging them to say my name over and over again.
This name evokes daydreams of riding a camel in the desert, clad in a paisley djellabah and hand-made sandals bedazzled with seashells, looking out for the next oasis for having a desert-party in with the locals.
I do realise this is a very romanticised vision of deserts, in which most people simply perish without ever reaching an oasis that's not a mirage and eventually become shrivelled up vulture's lunch.
What was I talking about ?
Now who or what is this mythical creature I speak of?
What say ye, Wikipedia?
Yigal Azrouël is an Israeli American New York based fashion designer. He was born in Israel of French-Moroccan descent and currently lives in the United StatesAh.
Well that explains the name, now what about the fame?
I'm enraptured by his spring/summer '10 collection, the silhouettes are classicly manly yet he plays so wonderfully with textures, length, draping and colourblocking.
Hard to envision?
Take a look at the runway images and lookbook: