There are several reasons why I like this particular brand:
Reason #1: It's got 'France' in the brand name and is kinda Frenchy.
Reason #2: They know the importance of having an ironic print on a tee that no one really understands but everyone agrees is kinda cool.
Reason #3: My friend Otto has this t-shirt, so yeah!
Reason #4: CUBISM!
Reason #5: This varsity jacket with leather sleeves!
You cannot deny my skills of reasoning!