July 14, 2011

The Choo Empire Expands

 If any of you are history buffs, you might not find this post to be what the title suggest. I'm not talking about some Chinese general gnawing at parts of pre-industrial Russia, but about shoes. Choo shoes! Jimmy Choo needs no introduction, and if they do you clearly weren't alive when they collaborated with H&M! In that collection men finally got to see what their line would look like if it existed. Guess what: it exists now! The very first official Jimmy Choo menswear line is for AW11, and boy does it look chic. Through collaborating with MR PORTER for a short film and campaign images by fashion photography legend Steven Meisel, their fashion legacy is sure to ramify deeply into men's fashion. From sophisticated black leather monkstrap dress shoes over casual sneakers to sexy leopard print loafers, the Choo collection bids to offer every kind of stylish gent an option. I've waited a long time to be able to say: "Don't step on my Choos!". The day has come!
What do you guys think?

Raquel and Ben bring the Choo chic!
And for those of you Belgians that didn't know yet: Jimmy Choo opened their first Belgian store in last month!
Address: Schuttershofstraat 17, 2000 Antwerp

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